Recently, JD Energy launched a strong attack, and its high-speed railway station advertisements have made stunning appearances in high-speed railway stations in Wenzhou, Jiaxing and Ruian in Zhejiang, fully demonstrating brand strength. With the stunning launch of high-speed railway advertisements, JD Energy will usher in an accelerated brand growth and open a new era of brand marketing.
1
High-speed railway advertisement appears
On July 24, 2023, JD Energy launched a high-speed railway station slogan collection contest with the theme of "You decide the slogan", which instantly ignited the creative enthusiasm of people inside and outside the industry and attracted nearly 2,000 netizens to submit their works. Finally, based on multiple dimensions such as brand positioning, target audience and promotion strategy, "Storage benefits various industries and thousands of companies" and "JD Energy storage makes electricity use more economical and stable" stood out and won the first and second prizes of the creative award respectively.
Wenzhou South Railway Station
Jiaxing South Railway Station
Ruian Railway Station
A week later, JD Energy delivered on its promise of "You decide the slogan" and launched advertisements at high-speed railway stations in Wenzhou, Jiaxing and Ruian in Zhejiang. The slogans were the exclusive works of the first and second prize winners in the high-speed railway station slogan collection contest. At this point, the JD Energy high-speed railway station slogan collection contest came to a perfect end. However, for JD Energy, this is a starting point, a new starting point for the comprehensive brand upgrade.
2
Brand upgrade opens a new chapter
JD Energy's high-speed railway station advertisements appeared in Zhejiang. This is not accidental, but inevitable! As distributed photovoltaic energy storage becomes a trend, coupled with the issuance of energy storage subsidy policies across China, the development of industrial and commercial energy storage in China has entered the fast lane. Among them, Zhejiang has intensively introduced multiple policies such as discharge subsidy, capacity subsidy and investment subsidy. In addition, time-of-use electricity price has also contributed to the increasingly mature business model of industrial and commercial energy storage. In the first half of 2023, the average peak-valley electricity price difference in Zhejiang was 0.97 yuan/kWh, ranking among top five in China. Its economic efficiency is unquestionable, making it a fertile ground for industrial and commercial energy storage.
In August, the height of summer, when high-speed railway passenger traffic is at its peak, JD Energy's high-speed railway station advertisements are launched, which will bring huge offline brand exposure. On the one hand, it can fully demonstrate brand strength and further consolidate its brand positioning as a leader in distributed energy storage. On the other hand, it can effectively enhance brand voice, promote brand image upgrade and help the industrial and commercial energy storage thrive in Zhejiang.
3
Distributed energy storage fully empowers
With the launch of JD Energy's high-speed railway station advertisements, its modular energy storage cabinet integrated product eBlock-200 made its stunning debut and caught the eyes of millions of passengers. This product truly realizes the "All in One" design concept for the first time in the industry. It innovatively integrates long-life cells, efficient and balanced BMS, multi-functional power conversion system (PCS), active safety system, intelligent power distribution system and thermal management system, with core advantages such as being worry-free, economical, efficient and grid-friendly as well as intelligent operation and maintenance, so it can meet all expectations of industrial and commercial energy storage for safety and economy.
Secondly, JD Energy can provide customers with a full set of technical support, proactive service and training, as well as meticulous one-stop service throughout the entire life cycle. In addition, with its excellent cost control, JD Energy surrenders part of the profit to its customers, allowing them to work together to create a wealthy future. The powerful combination of product, service and price fully empowers industrial and commercial energy storage, and achieves a two-way running between JD Energy and Zhejiang's industrial and commercial users.
In the future, on the road of continuous transformation and upgrading, JD Energy will continue to improve its brand competitiveness with a longer-term vision and more precise brand promotion strategy. It will also use more innovative concepts, higher-quality products and services to lead the brand to deeply cultivate Zhejiang Province, take root in the motherland and move towards the vast world!
